The period between Thanksgiving and New Year’s Day has been known for years as the top shopping period of the year. Thanks to insurance and flex spending accounts, it is also a great time of year to boost sales in the eye care field. Make sure you are contacting your patients with your holiday sales during this time of year! Sunglasses, nutriceuticals and accessories are great products to advertise, as well as computer glasses, blue light blocking lenses, and just eyewear in general. Help your patients get the benefits they have paid for with their vision plans! It is also a great time to go through your files and contact patients that have missed appointments or haven’t been seen in a while. Make the effort to finish the year strong!