Please use the form below to contact us with any questions you may have. We will be sure to respond as soon as we can. You may also call us at (231) 740-2929.

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Eric Rollins, Principal

OptiRova LLC is led by Eric Rollins, with 30 years experience in the Eye Care field. Eric has a business background, majoring in Business Administration with Marketing Emphasis. After a career featuring senior positions in optical retail, frame and laboratory sectors, he began helping Eye Care Professionals build profitability and patient satisfaction while streamlining business practices.